Coinflip

In 2022 Coinflip faced a crowded crypto market, a skeptical audience, and an uncertain regulatory future. I worked with Bright Brtight Great to help create a new brand system, strategy and messaging that was centered around their commitment to transparency, clarity, and security. After multiple rounds of stakeholder interviews, brand audits, competitive audits, and design reviews we settled on this direction for the company. A brand system that from the logo to the website - and every point of intereaction in between - spoke to transparency and simplicity. I led the design for this project, and executed on motion, icon design, web and app interface, strategy, and copywriting.