Hydration Booster

I worked with the designers at Gatorade to help launch and expand their new line of powdered drink additives - Gatorde Hydration Booster. In addition to contributing to the brand guidelines for the core line of products, I was tasked with designing the packaging, fruit illustrations, and icons for all flavors of the zero sugar and relaxation varients of Gatorade Hydration Boosters. This project also involved creating marketing material for the launch of the core varients of this sub brand, including organic and paid social posts, and helping in the art direction of photo shoots. Director of Design: Lauren Currier