WhatsApp

I worked with Meta through Tek Systems on contract on a variety of projects, including designing the presentation material used at Connect 2025. The bulk of my time at Meta, however, was spent with the B2B marketing team at WhatsApp where I helped evolve their brand, built the visuals for a variety of campaigns, and created a system of illustrations, designs, content modules and templates to be used to streamline the execution of high volume marketing materials, both static and graphic. Most material was focused on communicating serious, data driven concepts in a way that still felt native to the playful brand that WhatsApp has cultivated over the years. This was achieved in part by the creation of infographics-styled illustrations, and the careful use of color and composition. I also worked on building out an evergreen catalog of curated AI generated photography, with a wide variety of settings and subjects to be used across their marketing executions.